Is blogging dead in 2024? And is it too late to start?

Is blogging dead in 2024?

For some people, this is an honest concern. For others, it’s just an excuse to never actually get started on that blog they’ve always wanted to start.

In the ever-evolving digital landscape, the question "Is blogging dead in 2024?" is one of the most searched phrases.

As social media platforms continue to dominate online interactions, marketing and sales, some might assume that traditional blogging has lost its relevance.

However, I can tell you from first hand experience, blogging is far from dead; it's simply changing. With new internet algorithm updates, the advancement & integration of AI, eruption of short form video content, blogs are seemingly old news.

Here’s an exciting fun fact: 77% of internet users still read blogs!

Here's why blogging isn't a relic of the past, how updates to Google's ranking algorithm have shaped its future, and why it's still a viable way to make money.

BLOGGING IS A HIGHLY PROFITABLE INCOME SOURCE

Here are a few examples of blogs generating a years salary in a month:

Dollar Sprout made $347k in two months.

Fat Stacks generated at least $93k in April 2023 from its portfolio of niche sites, putting them among the most successful bloggers.

A Self Guru made $78,000 in a single month. The owner of the site is a former lawyer (she quit to blog). Right off the bat, she made $67,375 from selling legal templates and services. Read her entire blog income report here.

Blogging remains a viable revenue stream, with multiple monetization strategies available:

1. Affiliate Marketing: Partnering with brands to promote their products or services can generate income through affiliate links. Successful bloggers often integrate these links naturally within their content.

2. Sponsored Posts: Brands pay bloggers to write posts featuring their products or services. These collaborations can be lucrative, especially for bloggers with a substantial following.

3. Ad Revenue: Displaying ads through networks like Google AdSense or Mediavine can provide a steady income stream based on site traffic and user engagement.

4. Digital Products and Services: Bloggers can sell e-books, online courses, consulting services, and other digital products. This not only generates income but also positions the blogger as an authority in their niche.

5. Membership and Subscription Models: Offering premium content or exclusive access through a membership or subscription model can create a loyal, paying audience.

If I haven’t yet inspired you to start your own blog, let me share a few things you should keep in mind if you are looking to blog for profit.

The Evolution of Blogging

Blogging has transformed significantly since its early days. Initially, blogs were personal diaries shared with a small audience. Today, they are sophisticated platforms that drive business strategies, share expert knowledge, and engage vast communities.

Here are some of the major blogging changes you need to know:

#1 : Adopt Multimedia Integration

Gone are the days of just posting a few photos for your friends, family and readers. Modern blogs incorporate various forms of content, including videos, podcasts, infographics, and interactive elements.

This multimedia approach keeps content engaging and caters to diverse audience preferences. Because of the vast amount of blogs on the internet, your blog will need to be engaging, informational and enjoyable.

#2: Stand out with a Niche Focus

Successful blogs often target specific niches, providing in-depth information on particular topics. This specialization helps attract a dedicated audience looking for expertise and detailed insights.

I’ve seen several blogs quickly rise to stardom by picking a topic that is so specific and focused. I personally have a very broad lifestyle blog, covering a variety of topics but if I was to start a new blog, I would zone in on a very specific niche to target a very specific audience.

Your goal should be to become THE GO TO BLOG for your topic. You might want to read my blog post that goes over 10 of the most profitable blog niche ideas.

#3: Content Marketing is key

Blogs are integral to search engine optimization (SEO) and content marketing strategies. High-quality, keyword-optimized blog posts can significantly improve a website's visibility on search engines. You want to be sure that your blog posts have at least 1,000-1,500 words and contain highly ranked keywords related to the topic of the blog post (this helps during search querys).

#4: Google is less reliable but Pinterest is king

You may have noticed Google’s AI snippet that comes up when you search for something now. This can be problematic to bloggers because it causes users to not click into content anymore and rather just stay on the search page to find what they need.

However, more and more online readers are heading to new ways of searching for what they need. The most popular being, Pinterest.

Pinterest is a powerful tool for bloggers, providing a unique platform to drive traffic and increase readership. Unlike other social media platforms, Pinterest operates as a visual search engine, where users actively seek inspiration and ideas, making it an ideal space for bloggers to showcase their content.

According to recent statistics, Pinterest boasts over 450 million monthly active users, with a significant portion of these users actively engaging with content through pins and repins. Additionally, 85% of Pinners say they use Pinterest to plan new projects, and 98% of Pinners have tried something they discovered on Pinterest.

This high level of engagement and the platform's ability to drive significant referral traffic to blogs make Pinterest an indispensable tool for bloggers looking to expand their reach and connect with a highly engaged audience.

Related: 6 things I did to explode my blog traffic from Pinterest

You might be thinking, What if it’s just too late and I’m doomed from the start?

It’s not too late!

It can be incredibly difficult to take a leap of faith and trust that you will be able to create a successful blog, but it will be 100% worth it! The only thing standing between you and a successful blog is to just finally get started and to push through even when changes in the industry happen!

If you want to learn more about blogging, I sent out newsletters every Tuesday with blogging tips, information and helpful updates to the industry, you can sign up for those here. And if you are looking for a supportive online community, sign up for my Mastermind, Shine Online Society!

12 of the best business inspiration books for women entreprenuers

If you are looking for a list of books to read to inspire your as a woman in business, you’re in the right place. This post is all about books to read for business inspiration.

It’s quite laughable to me how much I actually enjoy reading informative books over fiction or novels. When I was young, I loved reading stories like ‘the babysitters club’. They inspired me so much that I started a small babysitters club in my neighborhood, sort of. I have just always had that entrepreneurial spirit. To me, books are just magical. Perhaps that is why I have written a few.

No matter what it is that I am going through in life, I enjoy reading books about it. Self help, spirituality, relationships, parenting, business, etc. I love all of it. I would prefer an cozy evening in with a good book to a big night out, any day.

As of late, I have been on a major reading kick. It goes in and out for me. I recently discovered that my baby monitor works like a charm sitting next to me poolside while I am reading my book. Did you notice my beautiful stack of crystal jewelry I am wearing? Wink. Wink.

There are several books that I truly think will inspire you to follow through on an idea or to take action on your passions whatever they might be. As I develop my new ventures like podcasting, blogging, coaching, etc I have turned to books to keep my inspiration high. I thought it might be helpful for you, too if you find yourself looking for something to read.

Related: Read my book review on Boss Up by Lindsay Teague Moreno

12 of the best motivational business books for women entrepreneurs

01 | The Glitter Plan by Pamela Skaist-Levy & Gena Nash-Taylor

This is a really light hearted, uplifting and inspiring book. It’s good to pay attention to the fact that these two women have been able to remain partners for such a long time. More often than not, you see major solo acts. Lots of ego. I am always intrigued by partnership in business, so this is a book I will read again and again.

02 | Crushing it by Gary Vaynerchuck

This book is so relevant to our time. It really speaks to how to build an online presence, no matter what industry you are in. He interviews some really big hitters who have built wildly successful businesses using social media as a tool, their stories are so inspiring. It’s a MUST read. I literally have highlights on almost every page. It’s that goooood. If you don’t get motivated and inspired, I’d be very surprised.

03 | You are a badass at making money by Jen Sincero.

Oh, this book will get you. Listen, finances are an essential part of business, its important that your relationship with money is a priority for you. This read will help you to feel more comfortable with that and understand it a little bit better.

04 | How to be an Overnight Success by Maria Hatzistefanis

Another light read, which is nice. The goal is a little inspiration while out by the pool, am I right? Anyway. This is about a woman who worked her butt off to launch a very successful skin care company and her stories are very helpful for anyone with a passionate heart for their creation.

05 | The War of Art by Steven Pressfield

Now here is a real deep read, if that is what you’re looking for. Here’s the deal, all of us have something creative within us. Yes, all of us. More often than not, we are just resisting our calling. Read this and drop the resistance.

06 | Girl on Fire by Cara Alwill Leyba

Now, I may be biased on this book because it was written by my bestie Cara but this book is still so so so good! It will give you a good kick in the booty and a full confidence boost if you are looking forward to finally launching your brand or business. It’s an easy read, so motivating and will make the perfect light Summer poolside inspiration.

07 | The Diary Of A CEO by Steven Bartlett

I haven’t read this one yet but I listen to this podcast religiously. I have heard so many incredible things about this book being a business bible, so needless to say Diary of a CEO is at the top of my reading list.

08 | 12 Week Year: Get more done in 12 weeks than others do in 12 months by Brian P. Moran

This book completely changed the way I plan and organize my business. It will teach you how to best break up your actual year into quarters and plan accordingly. By far one of the best perspectives on being in business for yourself that I have ever read.

09 | Do Less by Kate Northup

As much as I love a good book on business by a man, the books by women are always incredible. What I love about this book is that it helps you understand how your time management should be determined by your body and energy, as a woman. We’ve discussed this before on the blog, a woman’s body energy is run on a 28-day energy cycle where a man’s is run on a 24 hour cycle. I highly recommend this for any woman, even if not in business.

10 | The Mary Kay Way: Timeless principles from America’s greatest entrepreneur

This woman is an absolute mastermind when it comes to business. I read this book twice and probably would read it all over again. She is the kind of woman who doesn’t take no for an answer and busts through any perceived roadblock in front of her. Her wisdom is timeless and you will walk away from this book inspired and feeling completely confident.

11 | Believe It by Jamie Kern Lima

I watched this woman speak at the Tony Robbins event I attended and she blew me away with her inspiring stories. I immediately ordered her book. Jamie Kern Lima is the founder of It Cosmetics and she has a story that is sure to make you feel ready to launch your own beauty brand.

12 | Big Magic by Elizabeth Gilbert

Quick story, a good friend of mine Arielle recommended that I read Big Magic by Elizabeth Gilbert years ago when it first came out. I rushed out to grab it and read it quickly but I just couldn’t get into it. For some reason it just wasn’t speaking to me.

Years later, I read it and loved it. So, with everything, see how it feels for you. If it isn’t for you now, it might be later but each one of these books is definitely worth looking into.

Those are my top book picks for inspiring your inner boss babe. I also suggest reading my book, Blissful Living and Style Your Mind workbook. Both books will help you learn to show up as your best help to aid you in creating your best life so you can thrive and enjoy your career! What books have inspired you? I would love to hear, I am always looking to add to my collection.

You may also like:

🎀 10 books you should read to level up your life

🎀 6 savvy secrets from a mom boss millionaire

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