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ASHLINA KAPOSTA

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10 Reasons I Quit Instagram and Built My Dream Business on Pinterest {podcast ep.366}

ashlina kaposta November 11, 2025

The calm, feminine way to grow your brand, build wealth, and make your content work for you—long after you post.

The Day I Chose Calm Over Chaos

There came a point in my business when I realized I was exhausted.
Trying to keep up with Instagram’s endless treadmill of trends, algorithms, and engagement strategies felt like running a race that never ended. Every day there was a new rule: post Reels, post Carousels, post Stories—but also, make it authentic, make it aesthetic, make it viral.

It became noise.

And somewhere in the middle of all that noise, I stopped feeling inspired.

That’s when I rediscovered Pinterest—not as a social media app, but as a search engine for dreamers, doers, and digital entrepreneurs. I decided to redirect all of my creative energy there, and what happened next completely transformed my business.

Pinterest became my calm, consistent, wealth-generating platform—the one that continues to grow my traffic, sell my products, and build my brand while I sleep.

If you’re feeling the same burnout and craving a more sustainable, feminine, and profitable approach to your online presence, here are 10 reasons why I quit Instagram and built my dream business on Pinterest.

1. Pinterest Is Search-Based, Not Trend-Based

Pinterest isn’t a social network—it’s a visual search engine.
That means your pins continue to work for you long after you post them. Unlike Instagram’s algorithm, which buries content after 48 hours, Pinterest content can resurface months or even years later.

✨ Pro Tip: Research keywords just like you would for Google. Use Pinterest’s search bar to see what your audience is actively typing in, then optimize your Pin titles and descriptions around those phrases.

📖 Read next: How I Got to 10+ Million Monthly Views on Pinterest

2. Pinterest Content Is Evergreen

Think of every pin as a mini blog post or digital asset that keeps bringing people back to your world.
A well-designed pin can continue generating clicks, sign-ups, and sales for months.

Where Instagram fades, Pinterest compounds.

✨ Example: One of my pins from two years ago still drives hundreds of visitors to my blog every single week. That’s passive visibility—without having to post every day.

3. Pinterest Is a Calm, Feminine Platform

Pinterest feels like a breath of fresh air. It’s not about performance or perfection—it’s about inspiration and intention.

There’s no comparison trap, no pressure to “go viral.” Instead, you can build a peaceful marketing flow that honors your creativity and your time.

✨ Mindset Shift: Pinterest is about energy as much as strategy. The energy you put into creating beautiful, helpful content reflects back as long-term abundance.

4. Pinterest Builds Long-Term Wealth (Not Just Followers)

Followers don’t pay your bills—traffic and conversions do.
Pinterest drives traffic off the platform—to your blog, shop, or course—where you own your audience and income.

Whether you’re growing Mediavine ad revenue, affiliate links, or selling digital products, Pinterest acts as your top-of-funnel marketing system that never stops working.

✨ Wealth Tip: Every pin should have a purpose—link it to a blog post, freebie, or product page that builds your email list and sales funnel.

5. You Don’t Have to Post Every Day

Pinterest rewards consistency, not quantity. You can plan a month’s worth of pins in one day using a scheduler and let it run while you focus on creating your next offer or enjoying real life.

✨ Schedule Smart: Use tools like Tailwind or Pinterest’s native scheduler to batch and automate. Aim for 3–5 new pins per week (not per day!).

That’s what I call slow marketing with big results.

6. Pinterest Users Are Buyers, Not Scrollers

Pinterest is where people go to make decisions. Whether they’re planning a home makeover, starting a business, or searching for the perfect self-care product, they’re in the buying mindset.

✨ Stat Snapshot: 85% of weekly Pinterest users make a purchase based on Pins they see.
That’s a conversion rate Instagram can’t compete with.

7. Pinterest Builds Authority and Brand Identity

Your Pinterest boards become a visual magazine of your brand—curated, inspiring, and intentional.

By grouping content into beautiful boards (like Feminine Home Office, Digital Product Design, or Pinterest Marketing Tips), you’re not just posting—you’re positioning yourself as an expert in your niche.

✨ Action Step: Create 5–7 brand-aligned boards that reflect your expertise. Use your brand colors and fonts in your Pin designs for consistency.

8. Pinterest Doubles as a Google SEO Booster

Pinterest pins show up on Google search results—meaning you can appear in two search engines for the same piece of content.

✨ Pro Tip: Add rich keywords to your Pin titles, descriptions, and image filenames before uploading. Use long-tail keywords like “Pinterest marketing for digital product creators” instead of broad ones like “Pinterest tips.”

9. Pinterest Is Easy to Automate

Once you’ve created your system, Pinterest can practically run itself.
You can batch-design pins in Canva, write keyword-optimized descriptions, and schedule everything for the month.

✨ Workflow Idea:

  • Batch design 20–30 pins in one sitting

  • Write SEO-rich descriptions

  • Schedule weekly

  • Review analytics monthly

This automation allows you to focus on high-value creative projects while your content drives traffic on autopilot.

10. Pinterest Feels Like the Future of Feminine Business

Pinterest aligns with the new wave of entrepreneurship—slower, intentional, and energetically sustainable.
It’s the platform of choice for women building digital empires through beauty, wisdom, and alignment.

This is the foundation of the Pinterest Wealth Academy—a step-by-step experience where I’ll teach you how to turn your Pinterest presence into a profitable ecosystem that fuels your dream business.

✨ How to Get Started on Pinterest (Even If You’re New)

  1. Set up a Business Account – This gives you access to analytics and ad options.

  2. Claim Your Website – Essential for SEO and brand trust.

  3. Optimize Your Profile – Use a keyword-rich bio and aesthetic brand banner.

  4. Create 5–7 Foundational Boards – Reflect your core topics or offers.

  5. Design Branded Pins – Use Canva templates that match your brand palette.

  6. Batch + Schedule Pins Weekly – Save time and stay consistent.

  7. Link Every Pin to Something Valuable – A blog, freebie, or product.

  8. Analyze + Refine Monthly – Use analytics to see what’s performing best.

📖 Need a deeper dive? Read my post: How I Got to 10+ Million Monthly Views on Pinterest

💎 Calm Is the New Currency

In a world that glorifies hustle, choosing calm is revolutionary.
Pinterest is the modern woman’s marketing secret—a place where your creativity compounds into wealth, and your energy is never wasted.

If you’re ready to build a business that feels flowy, abundant, and feminine, it’s time to make the shift too.

Join me inside Pinterest Wealth Academy, and let’s turn your pins into profits—and your peace into prosperity.

join here

You may also like:

❤️ How I exploded my blog traffic with Pinterest

❤️ How to start a profitable blog step-by-step

❤️ How to start a lifestyle business & make money online

Please feel free to email me at ashlina@thedecorista.com if you have any questions!  I’m always happy to help with decorating, life advice or even picking out a specific perfume!  Have an amazing day!!

Also, check out my Amazon shop HERE to shop all my favorite things, tips and tricks. You can also download the free LIKETOKNOW.IT app and follow me HERE.

STAY IN THE KNOW:  Don’t forget to sign up for my exclusive Love Letters for STYLE TIPS, LIFE ADVICE, COSMIC TEA, AND MUCH MORE!

As always, thank you so much for stopping by today, I truly appreciate all of you! xo, Ashlina

FOLLOW ALONG: Instagram | Pinterest | Shop Amazon | You Tube

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7 things I swear by and wish I had bought sooner as a work from home mom (Amazing Amazon Finds)

ashlina kaposta August 30, 2025

At 44, I’ve realized something: life’s too short to struggle through chaos when Amazon can deliver a solution to your doorstep in 24 hours. As a work-from-home mom, I’ve tried to “make do” more times than I can count — balancing Zoom calls with snack requests, pretending my dining table was an office desk, and telling myself I didn’t really need that gadget everyone on TikTok swears by. Spoiler: I did.

Here’s the thing — the right little purchases can completely change your day-to-day. They save time, bring peace of mind, and honestly make me feel like I have my life a little more together (even when I don’t). These are the 7 things I finally caved in and bought — and now I swear by them. I only wish I had clicked “add to cart” years ago.

So here’s my mom-to-mom advice: save this list, throw a few of these into your Amazon cart, and thank me later when you’re sipping your coffee with both hands free.

p.s. This post may contain affiliate links, which means I'll receive a commission if you purchase through my link, at no extra cost to you. I am so grateful for your support.

💡 Pro-tip: Grab a FREE 30 Day trial of Amazon Prime to get unlimited free shipping to make shopping super easy – without even leaving home!

7 things I swear by and wish I had bought sooner:

white croc laptop cover

01 | white croc laptop case.

Working from home can sometimes feel… a little blah. You’re staring at the same laptop every single day, and honestly, it’s not exactly inspiring when your “office” is also your kitchen table.

Enter: the chic white croc laptop case. I swear, the moment I slipped this on my MacBook, my whole work-from-home vibe leveled up. Suddenly my desk looked less “mom chaos” and more “CEO energy.” It’s sleek, it’s stylish, and it protects my laptop from the inevitable coffee spills and little fingerprints that come with mom life.

Here’s the truth: when your workspace feels elevated, you feel elevated. Every time I open my laptop, I get that little spark of joy — like I’m stepping into my own mini corner office. It’s such a small thing, but it completely changes the way I approach my day. Plus, it looks gorgeous in flat-lay photos (because yes, aesthetics matter).

Buy on Amazon
Buy on Amazon
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weekly agenda pages

02 | Weekly Agenda Page Refills for My Louis Vuitton GM Agenda

If you’re anything like me, life as a work-from-home mom can quickly turn into a blur of deadlines, dentist appointments, soccer practice, and that one return you keep forgetting to make. Without a system, everything lives in your head — and spoiler alert: that’s not sustainable (ask me how I know).

These weekly agenda page refills keep me sane. Seriously, I would lose my mind without them. I pop them right into my Louis Vuitton GM agenda, and suddenly I can see the big picture and the tiny details all at once. The layout gives me space for appointments, habits, priorities, and even those little “don’t forget” tasks that usually slip through the cracks.

Instead of running around feeling like I’m constantly two steps behind, I feel calm, focused, and in control of my week. Plus, there’s something so chic about opening up my agenda with fresh, clean pages — it feels like a reset button for my brain. And let’s be honest, writing things down with a pretty gold pen just makes planning way more fun.

Buy on Amazon
Buy on Amazon
Buy on Amazon

03 | Chia Seed Yogurt Meal Prep Containers

You know that 3 p.m. crash when you’re starving, your to-do list is still a mile long, and you realize you haven’t eaten anything but coffee and maybe your kid’s leftover toast? Yeah, not exactly the recipe for productivity or glowing skin.

These glass meal prep containers are my secret weapon. Every Sunday, I prep a batch of chia seed protein yogurt. I mix 2 tbsp of chia seeds in with almond milk, pop it into these jars, and they’re ready to grab whenever I need them. They’re the perfect size, they seal tight (no surprise leaks in the fridge), and they make my snacks look like something out of a wellness Pinterest board.

Instead of grabbing chips or running on fumes, I’ve got a protein-packed snack that keeps me full, focused, and feeling good. And here’s the best part: because they’re already portioned out, I don’t overthink it. Just grab, eat, and get back to my day. Honestly, these containers have saved me from a hundred “hangry mom” meltdowns.

Buy on Amazon
Buy on Amazon

04 | An everyday fitted basic tee

Some mornings, the thought of putting together an outfit feels like a full-time job. You want to look polished, but you also need comfort (because let’s be real — there will be errands, kid pickups, and probably a spilled juice box involved).

Enter the humble yet powerful fitted tee. This one is soft, flattering, and hugs in all the right places without being restrictive. It’s the kind of tee you can throw on with jeans, tuck into trousers, or even layer under a blazer when you need to look like you’ve got your life together.

On the days when my brain just can’t handle “outfit math,” this tee is my go-to. It makes me feel chic, put-together, and — dare I say — a little French girl effortless. It’s proof that basics don’t have to be boring; in fact, they’re the ultimate luxury when they fit just right.

05 | Suction cup phone mount case

As much as I love creating content, finding the perfect spot to prop my phone is always a struggle. Balancing it on a stack of books, leaning it against a coffee mug, or worse — watching it slide mid-recording — is not the vibe.

This suction cup phone mount is the unsung hero of my content game. It sticks to mirrors, windows, cabinets — basically any smooth surface — and holds my phone steady while I film. Whether I’m recording a quick Instagram story, filming a workout, or just FaceTiming while cooking dinner, it makes hands-free content actually easy.

Now I can shoot content anywhere, anytime, without the production stress. No tripods, no complicated setups — just stick, film, and done. Honestly, it’s like having a mini content assistant in my pocket, and for a work-from-home mom trying to juggle it all, that feels priceless.

Buy on Amazon
Buy on Amazon

06 | The Cat tower (aka The Royal Throne)

Working from home with a cat? Forget it. Mine would climb on my laptop, paw at my keyboard, and demand attention the second I tried to get anything done. He acted like my entire job was to serve him — and honestly, without a solution, he wasn’t wrong.

This cozy cat tower became his throne, and suddenly, he was satisfied. It’s soft, sturdy, and the perfect height so he can perch like the king he thinks he is while still keeping an eye on me. It’s like giving him an office of his own — one that doesn’t involve my laptop keyboard.

Now, instead of sabotaging my Zoom calls, he curls up happily in his little tower while I actually get things done. Peace for me, comfort for him. Honestly, buying this wasn’t just for my cat… it was for my sanity.

Buy on Amazon
Buy on Amazon
Buy on Amazon

07 | The infamous Tik Tok Hailey Beiber selfie light

Bad lighting is the fastest way to ruin a perfectly good selfie (or Zoom call). Natural light isn’t always available, and overhead lights? Let’s just say they don’t do anyone favors.

This is the viral TikTok selfie light — yes, the one Hailey Bieber made famous — and let me tell you, it lives up to the hype. It clips right onto your phone, gives you that soft, flattering glow, and instantly makes your skin look like it had eight hours of sleep (even when it didn’t).

Whether I’m hopping on a last-minute Zoom, filming content, or just taking a quick photo with my son, this little light is my secret weapon. It’s compact, rechargeable, and takes me from “washed out” to “camera ready” in seconds. Honestly, I wish I had caved and bought it sooner — because good lighting isn’t just vanity, it’s confidence.

At the end of the day, it’s the little things that make a big difference in how we move through our daily routines. Whether it’s a chic laptop case that makes work feel more inspiring, a fitted tee that saves you on “nothing to wear” days, or even a cat tower that finally buys you some peace, these finds have honestly elevated my work-from-home mom life in the best way.

If there’s one thing I’ve learned at 44, it’s this: don’t wait forever to invest in the tools, clothes, or gadgets that make your life easier. They’re not “silly” purchases — they’re sanity savers, time savers, and little boosts of joy that we all deserve.

So go ahead, add a few of these to your cart and treat yourself. Your future self (the one sipping coffee with her laptop in a chic cover, kids occupied, cat happy, and light glowing) will thank you. ✨

And honestly, while I love all of these things I swear by, the biggest thing I wish I had discovered sooner isn’t a product at all — it’s a practice. When I finally committed to rewiring my mindset and aligning my mornings with success, everything shifted. That’s exactly why I created my Soul Aligned Success program — a 21-day morning reset where you’ll get a short video and exercise each day to help you release imposter syndrome, boost your confidence, and step into the version of you who doesn’t just wish for success… but actually lives it. [Learn more about Soul Aligned Success here →

Please feel free to email me at ashlina@thedecorista.com if you have any questions!  I’m always happy to help with decorating, life advice or even picking out a specific perfume!  Have an amazing day!!

Also, check out my Amazon shop HERE to shop all my favorite things, tips and tricks.

You can also download the free LIKETOKNOW.IT app and follow me HERE.

STAY IN THE KNOW:  Don’t forget to sign up for my exclusive Love Letters for STYLE TIPS, LIFE ADVICE, COSMIC TEA, AND MUCH MORE!

As always, thank you so much for stopping by today, I truly appreciate all of you! xo, Ashlina

FOLLOW ALONG

Instagram | Pinterest | Shop Amazon | You Tube

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ASHLINA KAPOSTA

… A creative, work from home, mom-entrepreneur who is passionate about all things blissful. Here you’ll find musings on decorating, slow living, self-development, manifestation, femininity, mindset, wellness, business, organization and lifestyle!

Pour yourself a glass of wine and stay a while…


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ASHLINA KAPOSTA

Interiors. Lifestyle. Blissful Living.

Ashlina - Blissful Living, a lifestyle blog. Mindset, wellness, organization, decorating, spirituality, femininity

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