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ASHLINA KAPOSTA

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Entreprenueress 101: 6 ways to stay productive when you work from home

ashlina kaposta July 28, 2016

Before I decided to go into business for myself, start this blog and work from home I had no idea how difficult it actually could be. It has been the most satisfying journey and I feel more gratitude than I could possibly have ever imagined for being able to do what I absolutely love. However, working from home does present quite a few challenges that can be overwhelming to navigate. It's one of the many reasons I was inspired to create my E-course, Unleash Your Ista. Throughout these past several years of working for myself, I have gone through so many obstacles and hurdles that nobody ever really told me about. Everything from burnout, overwhelming moments of regretting decisions, thoughts of giving up and that constant, dreadful thought "what do I do next?".  Dealing with all of this can be so tough, especially when everyone else just makes it look like its smooth sailing and blush pink roses. 

It can be incredibly tough but what I do want you to know is that its doable. You just have to be prepared with the essential tools that equip you to have the tenacity to fight through all of the bumps in the road while on your entreprenueress journey. Today, I am going to share with you a few things that you can put into place in your work from home life that will keep you on track, and ready for whatever is next on your road to long term success. 

ONE: CREATE THE RIGHT ENVIRONMENT. I mean, this one is pretty much a given. Especially because, well, I am all about decorating. Take a look at your work space area and assess what is happening. How does it make you feel? Are you so excited to go sit down at your desk? Do you kind of dread it? Are you completely unaffected by it? Anything other than being absolutely excited to go sit at your desk and work is a waste. In order for you to be continually inspired and able to sit for hours upon hours focusing on creating a beautiful business that you love, you MUST feel alive and at your best! If you don't bring your best to the workplace, you won't be moving up the ladder so to speak anytime soon. Get it looking right and tight. 

Invest in beautiful office supplies, continually clear out clutter, have candles going, bring fresh flowers to the space, inspiration boards are essential when it comes to working from home, more on that later, pretty pens and of course a desk that makes you feel like a million bucks. In the photo at the top of this post, you will see my current obsession. I am focused on upgrading my desk. At this moment I am ready to get to that next level and I encourage you to as well. If you have the space for a proper desk, do not skimp out on a flimsy little table. Invest in a good desk that makes you feel organized, strong, powerful and glamorous! 

SHOP MY FAVORITES HERE: 

TWO: CLEAR OUT THE CLUTTER. This one is perhaps a bit obvious but I find that its probably worth repeating because most people want to clear out clutter but they actually don't do it. Open your bills, throw away completed to do notes, toss old post its, update your calendar pages, file receipts, etc. Get organized and clear away any and all clutter. Throw out old magazines you don't need or even invitations to things, go deposit your checks immediately. There are things that we put on the back burner that we just let sit around. This is what creates stagnant energy and keeps you stuck. Don't be a person that keeps things and piles things up on your desk. You won't be free to think and be creative because you have a ton of things going on in your mind. 

I can tell you one thing that has helped me immensely when it comes to being successful in working for myself. Writing EVERYTHING down. I have a notebook always on my desk with a fresh page each day to write down everything that comes to my mind. If you bring in business cards, notes, letters, info sheets or anything that can potentially be clutter, write all the info down in your notebook and toss the rest. This helps so much! I use highlighters when its really important stuff, so that I can flip to it easily. This is my secret weapon. I highly suggest trying it out for yourself. 

this is glamorous

this is glamorous

MY CURRENT OFFICE FAVES: 

THREE: MAKE A SCHEDULE. This is one I find to be extremely important. When its just you working from home, you can brush off the alarm, skip the shower and just chill. This is definitely a perk of working for yourself but this can be a detriment to your business, not to mention totally uninspiring. Set an alarm for yourself and stick to it. Give yourself breaks just like any other job and actually take the breaks. Schedule in your vacation days and take those too. I always be sure to make time in my schedule for my morning meditations and personal journaling. I give myself time for the gym and time for coffee. When I have lunch and make myself a meal, I don't sit at my desk and continue working, I go to my dining table and enjoy my meal while reading a magazine or watching a quick 30 minute show. 

Treating your workday with a little bit of discipline really helps to get you focused and on track when you have goals or need to get things accomplished. 

FOUR: DRESS FOR SUCCESS! I stand behind this one so much because having your shi! together is important on all levels. My business mentors showed me how important it was to do this. What if you have to jump on a last minute Skype call? You'll likely be hiding and not as confident as you should be. When you look good, you feel good its as simple as that. If you aren't feeling good, you aren't working to the best of your ability and being in business for yourself requires the absolute MOST and BEST of you or you may not come out to be as successful as you would like to be.

If you are feeling like you need a change in business, I would change this routine first. For one week, try dressing up in a fabulous outfit and feeling so fantastic. Do not sit at that desk until you are all the way LIVE! See how differently you approach your day and what you do. If you haven't ready my free E-book "The savvy girls guide to working from home", read it and you'll learn a little bit more about this one. 

FIVE: SHOW YOUR SUCCESS OFF! I can't tell you how many times you can get to a place in your business where you feel like giving up, quitting, moving on. It happens to all of us. There are times when you think to yourself "what's next?" It's a pretty difficult spot to be in, especially if you aren't meditating and connecting to your intuition. One way you can battle these work blues is to frame your press, success stories, raving fan letters and the like and hang them in a spot on your wall. It can help you to feel like you aren't in this for nothing, it helps to remember where you started and perhaps spark a reminder of where you want to go. 

SIX: PLAY MUSIC. I have heard that listening to classical music can completely get you into a working groove. I like to listen to music with piano, mediation music or something that keeps me relaxed and feeling good. There may be times you want to put on Beyonce, do what gets you feeling up and grooving in the moment. Just be sure it keeps you feeling inspired and motivated to keep on your goals, accomplish tasks and get busy! 

I can't tell you how many times I have had to work overtime and what really got me over the hump was a glass of champagne and some Drake. Do whatever works best for you and what makes you feel good but keep it focused and for you ONLY! 

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Entreprenueress 101: 5 strategies to grow your brand or business on Instagram

ashlina kaposta July 8, 2016

I can remember when I started this very blog, I was living in Los Angeles in a tiny bungalow apartment. I would redecorate it almost every week. I would read magazines and come up with fun ideas, snap photos and hit publish. It was a incredibly fun side project of mine that I gave my heart and soul to. I loved every minute of it. I learned so much about blogging, the internet, photography, etc. After consistently devoting myself to this project, it turned into a full blown business and career. Sometimes it blows my mind just to think of how it all got started and where it is today. 

These days, the new blog is Instagram ( follow along here ). If you don't have one then I highly suggest downloading the app on  your smartphone, start an account and use it to your full advantage. These days, any personal brand or business can create a career just from strategically using their Instagram account. 

Now, don't be fooled. Pretty much everyone has an instagram account and there are people all over the place who tell you how to grow your account by purchasing followers, using a ton of hashtags, doing giveaways, etc. There are many "get followers quick" schemes that I see people use so they can rack up a massive following but that's not always the BEST way to build your brand or business. It's not really about quantity its about quality and showcasing your beautiful brand is what you want people to see. You want people to get an idea of your wisdom and what you have to offer. A lot of people use instagram AS a business and that's totally okay. They want to showcase and sell fashion or beauty products, or enhance their celebrity status. All good. However, if you are in a creative business or service based business, you want to use your account FOR your business. 

In my E-book The PAID decorator, I teach my girls techniques and strategies to use platforms like this grow a personal brand and spread their knowledge to help them be seen and heard in the industry. I am a huge fan and follower of fellow designer @erica.cook and her instagram account. Take a few tips from her fabulous design sense on instagram and see how she uses it to enhance her personal brand and build her business. 

1. Use it to showcase your strategies, tips, tricks, techniques, etc. Let's say you are a killer organizer, take pretty shots of a closet you have styled and give your readers 3 tips to use in their home closet. Sharing information creates a bond between you and your reader. It creates trust and connection and perhaps will have people keep you in mind when they need to hire a professional organizer or they want to recommend one. A strategy like this is so effective for your life and business. Make sure your Insta profile has all the information to contact you readily available. 

2. Create a strategic personal brand. Every photo in this post is from Erica's feed. What you can tell from Erica is that she is all about white with pops of black, she loves detail, she has a great fashion sense, there is a romantic flair to her modern decor, she's got a killer sense of style. This is all easy to get. THE REAL DEAL: When creating a effective personal brand, you have to get over your fears of being "seen" and include EVERYTHING you love about yourself. Erica also includes awesome images of her kids, her love, and her edgy fashion sense. Who says being a mom means you have to dress that way. She is every bit the fashionista she wants to be. I absolutely love this about her and every cool mom gets this and connects with her. Developing a point of connection and trust so of course you would want to hire her! If you are having a hard time understanding what sets you apart, read this now, apply what you learn and watch your brand come into focus.

3. Words create connection + define your personality. Quotes are HUGE on instagram and almost every single person can relate to them in some way or another. After Erica published this quote below she got an overwhelmingly successful response and it went viral! A way to stay unique is create words and phrases that you stand by or are really affecting you at the moment. It lets you be vulnerable and sometimes that EXACTLY what people want when they hire or choose someone to work with. 

4. Don't repeat the obvious. I see so many instagram that look the same. An ariel shot of a few pretty products, the image totally washed out in white, a few peonies, the exact same accents on every ones feed. Don't be afraid to stand out, do something a little different. Display your favorite things with interesting flowers, unique objects, etc. The magician at this is Kelly Wearstler who creates Vibe trays with collected things laid out that formulate her color palate she is currently crushing on. What this does is set you apart and keeps your content interesting and next thing you know people will be seeking YOU out because you have done something unique and different. Even if it doesn't always get a ton of likes or feedback, that's okay. You are building and growing a personal + individual brand. NO ONE IS YOU + THAT IS YOUR POWER. Don't forget that. 

5. DO YOU! Here is the thing, it seems like everyone else has this unabashed bravery for constant selfies. This can be intimidating especially if we feel bloated, tired, not at our best. I get it. In order to really connect, grow your brand and business, people want to see YOU! Your eyes, face, smile, they want to connect to who you are. It's intimidating to put ourselves out there but we have to learn to drop the co-dependent mindset of caring what others think about us. I see a lot of girls hide behind their style or brand but in hiding yourself, you are hiding the BEST part of you. Slowly crawl out of that shell and let yourself be seen. As we all know, I am all about teaching you to Unleash Your Ista! Get a little crazy and fun and showcase that glowing goddess inside of you. We all have a radiance inside of us. People will totally connect to your charisma when you finally let it out. I promise. 

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ASHLINA KAPOSTA

… A creative, work from home, mom-entrepreneur who is passionate about all things blissful. Here you’ll find musings on decorating, slow living, self-development, manifestation, femininity, mindset, wellness, business, organization and lifestyle!

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