How to Start a Lifestyle Business and Make Massive Money Online (podcast ep. 325)

How to start a lifestyle business & make money online

In 2008, I made the decision to start a blog and let me tell you, it was the best decision I have ever made. I am passionate that every woman use her wisdom, talents & creativity to start her very own lifestyle business.

Not only to make an income but to live a beautiful, blissful and fulfilled life. Listen to this episode on the lifestyle business blueprint ⬇️.

The idea of a lifestyle business has gained traction in recent years, offering freedom, flexibility, and fulfillment. Unlike traditional career paths or high-stakes startups, lifestyle businesses are centered around designing a life you love while earning a sustainable income.

If you’ve ever dreamed of being your own boss while maintaining balance, this guide will show you how to start and succeed with a lifestyle business.

What Is a Lifestyle Business?

A lifestyle business is a venture designed to support your ideal way of living. Unlike startups aiming for rapid growth or small businesses with fixed local footprints, lifestyle businesses prioritize personal goals over aggressive expansion.

• Key Traits:

  • Focus on freedom (time, location, and creative freedom).

  • Built around personal passions or expertise.

  • Scalable to maintain a steady income without excessive workload.

  • Prioritizes quality of life over profit maximization.

For example, a digital nomad running an online course business earns enough to travel the world while working a few hours a day.

HOW a Lifestyle Business Will Change Your Life

1. Freedom to Live on Your Terms
   With a lifestyle business, you set your own schedule, choose where you work, and decide how much you want to earn based on your effort.

2. Fulfillment from Doing What You Love
   Your business is often aligned with your passions, making work feel less like a chore and more like a purpose-driven activity.

3. Sustainability Over Burnout
   Since lifestyle businesses prioritize balance, they are less likely to lead to the exhaustion associated with traditional business ventures or corporate jobs.

4. Location Independence
   Many lifestyle businesses operate online, allowing you to live anywhere while running your business.

5. Building Passive Income
   By creating systems (e.g., digital products, courses, affiliate marketing), you can earn income even when not actively working.

Related Reading: How to start a profitable blog from scratch

Best Lifestyle Business Examples

Here are some of the most popular lifestyle business models to inspire you:

1. Content Creation

   • Blogging, YouTube, or podcasting on topics you love.

   • Revenue: Ads, sponsorships, affiliate marketing.

   • Success story: Debbie from The Flooring Girl makes over $20,000/month on her blog.

2. Online Courses or Coaching

   • Teach a skill or mentor others.

   • Revenue: Course sales, memberships.

   • Success Story: Dani from Dani The Explorer blog makes over $10k month coaching.

3. E-Commerce

   • Selling digital products (e-books, printables) or dropshipping physical goods.

   • Success Story: Lori from Guitar and Lace blog has made $46,869 in 2020 from selling downloadable iphone app icons on etsy.

4. Freelancing or Consulting

   • Provide services like graphic design, writing, or business strategy.

5. Affiliate Marketing

   • Earn commissions promoting products or services.

   • Success Story: Michelle from Making Sense of Cents made over one million dollars from affiliate marketing.

6. Travel Planning or Digital Nomad Services

   • Help others achieve a flexible lifestyle while enjoying yours.

   • Success Story: Annette from Bucket list journey makes over $10,000 per month from her blog alone.

How to Choose Your Lifestyle Business Niche

Picking the right niche is crucial for a sustainable lifestyle business. You want to do what you LOVE to do, especially if you are going to be working at this day in and day out. So, getting clear on what it is that you want to be doing with your time is essential.

1. Identify Your Passion

   • What topics light you up? Example: If you love fitness, consider becoming an online personal trainer. If you love homemaking, you may want to help people shop for home decor and be an affiliate marketer.

   • Find something that you can help people with. What solutions are you really good at implementing? What do people come to you for advice on?

     If you need help with this, take a look at your birth chart. You have a very specific blueprint on what your soul came to do, astrology can help you unlock that.

2. Evaluate Your Skills

   • What can you offer that others would pay for?

   • Example: If you’re a great writer, freelancing might be a fit.

3. Research Market Demand

   • Validate your niche by identifying your target audience and their pain points.

   • Tools like Google Trends, AnswerThePublic, and social media can help.

4. Align with Your Lifestyle Goals

   • Does this business model allow you to live how you want (e.g., work remotely, part-time)?

How You Can Start a Lifestyle Business

1. Define Your Vision

   • What do you want your days to look like?

   • Set clear income and work-life balance goals.

2. Choose a Scalable Model

   • Avoid models that require you to constantly trade time for money (e.g., opt for digital products or recurring revenue streams).

3. Build an Online Presence

HOW TO Build an Online Presence

In today’s digital world, having an online presence is essential for reaching your audience and growing your lifestyle business. It serves as the foundation for your credibility, visibility, and ability to connect with potential customers. Here’s how to strategically create and optimize your online presence:

1. Create a Professional Website

Your website is the digital storefront for your lifestyle business. Whether you’re selling products, offering services, or sharing content, a well-designed website is non-negotiable.

• Choose the Right Platform

  • Platforms like WordPress, Squarespace, or Wix are user-friendly and versatile. I made the switch from Wordpress to Squarespace and I am very happy with it.

  • For e-commerce, Shopify is a strong option.

• Must-Have Pages

  • Home: A clear introduction to who you are and what you offer.

  • About: Share your story and connect with your audience on a personal level.

  • Services/Products: Showcase what you’re offering with clear descriptions and calls to action.

  • Contact: Make it easy for visitors to reach you.

  • Blog (Optional): Share valuable content related to your niche to attract organic traffic.

2. CREATE CONTENT & Leverage Social Media

Social media platforms are powerful tools for building connections, driving traffic, and increasing your visibility.

• Pick the Right Platforms

  • Focus on platforms where your target audience hangs out.

  • For a visually driven niche (e.g., travel, fashion): Instagram or Pinterest.

  • For business services or networking: LinkedIn or Twitter.

  • For video-based content: YouTube or TikTok.

• Post Consistently

  • Develop a content calendar to post regularly and stay relevant.

  • Share a mix of promotional, educational, and personal content to build authenticity.

• Engage with Your Audience

  • Respond to comments and messages promptly to build trust.

  • Use polls, stories, and live sessions to interact with followers.

3. Optimize for Search Engines (SEO)

SEO ensures that your website and content rank well on search engines like Google, helping you attract organic traffic.

• Keyword Research

  • Use tools like Google Keyword Planner or Ubersuggest to find terms your audience is searching for.

• On-Page SEO

  • Incorporate relevant keywords naturally into your website copy, blog posts, and metadata.

  • Use clear headings (H1, H2, etc.), alt text for images, and fast-loading designs.

• Off-Page SEO

  • Build backlinks by collaborating with other blogs or websites in your niche.

4. Build an Email List

An email list is a direct line of communication with your audience, free from algorithm changes on social media.

• Start with a Freebie

  • Offer a valuable freebie (e.g., an e-book, checklist, or mini-course) in exchange for email sign-ups.

• Use Email Marketing Tools

  • Platforms like Mailchimp, ConvertKit, or Kajabi simplify email list management.

• Nurture Your Subscribers

  • Send regular newsletters with updates, tips, and exclusive offers.

5. Establish Your Brand Identity

Your brand identity is how people perceive your business online. A cohesive and professional image builds trust and recognition.

• Visual Elements

  • Use consistent colors, fonts, and logos across all platforms.

• Tone and Voice

  • Develop a brand voice that resonates with your target audience. Are you formal, conversational, or inspirational?

• Photography and Graphics

  • High-quality visuals make a huge difference in catching attention and creating a polished look.

6. Collaborate and Network Online

Expanding your reach often requires tapping into other audiences.

• Guest Blogging or Podcasts

  • Share your expertise on others’ platforms to introduce yourself to new audiences.

• Social Media Collaborations

  • Partner with influencers or similar businesses to cross-promote.

• Online Communities

  • Participate in niche forums, Facebook groups, or Reddit communities to connect authentically. I built mine specifically in Kajabi.

7. Track and Improve Your Online Presence

Analytics are essential for understanding what works and what doesn’t.

• Use Analytics Tools

  • Google Analytics for website traffic.

  • Social media insights for engagement metrics.

• Refine Your Strategy

  • Double down on high-performing content and experiment with new ideas to stay innovative.

By building a robust online presence, you create a virtual home for your lifestyle business that not only attracts customers but also positions you as an authority in your niche.

A lifestyle business isn’t just about earning an income; it’s about reclaiming your time, prioritizing your passions, and creating a life that feels truly yours. Whether you dream of working from a beach in Bali or simply having more time for family, a lifestyle business is your gateway to freedom.

Now that you have a roadmap, the only question is: What lifestyle business will you start today?

You may also like:

💛 How to start a profitable blog (step-by-step)

💛 The 12 Best books on Manifestation that transformed my life

💛 The 8 phases of Manifestation you need to know.

Download my FREE Manifestation Mindset Makeover workbook here.

Please feel free to email me at ashlina@thedecorista.com if you have any questions!  I’m always happy to help with decorating, life advice or even picking out a specific perfume!  Have an amazing day!!

Also, check out my Amazon shop HERE to shop all my favorite things, tips and tricks. You can also download the free LIKETOKNOW.IT app and follow me HERE.

STAY IN THE KNOW:  Don’t forget to sign up for my exclusive Love Letters for STYLE TIPS, LIFE ADVICE, COSMIC TEA, AND MUCH MORE!

As always, thank you so much for stopping by today, I truly appreciate all of you! xo, Ashlina

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My Morning Ritual for a Harmonious Work From Home Space (2026 Guide)

Updated for 2026 | Originally published 2017

I remember the early days of working from home like they were yesterday.

I was exhausted. Scattered. Completely reactive — letting emails, client messages, and the noise of the outside world dictate my entire day before I'd even had a sip of coffee. I had big dreams, a creative mind, and zero boundaries around how I started my mornings.

Sound familiar?

Here's what I've learned after nearly two decades of working from home, building multiple income streams, and coaching hundreds of women to do the same: your morning ritual is the single most powerful business tool you own. And the physical space you create it in? That's the container that makes it all possible.

In this post I'm sharing my full morning ritual for creating a harmonious work from home space — the step-by-step flow I use to move from sleep to fully activated, clear, and ready to create. I'm also sharing how feng shui and intentional space design support everything, because your home either works for you or against you. There's no neutral.

Why Your Morning Ritual Changes Everything (The Science + The Woo)

Before I walk you through my ritual, let's talk about why this matters so much.

Research on what's called the Endowment Effect shows that when you start your day by taking one intentional action — any action — you create positive momentum that carries through everything that follows. You're not just making your bed. You're telling your nervous system: I am in charge of this day.

From a feng shui perspective, mornings are when the energy of your home is the most malleable. The space has been resting. It's quiet. What you bring into it first — your intentions, your rituals, your sensory environment — sets the energetic tone for every hour that follows.

And from a purely feminine energy standpoint, a slow, intentional morning is an act of self-respect. It's choosing yourself before you choose your inbox.

When your morning ritual is grounded and your space supports it, everything changes:

• Your ideas become clearer

• Your confidence rises

• Your work feels less like hustle and more like flow

• Your nervous system stays regulated throughout the day

• And yes — your income follows

I've experienced this firsthand. The months where I protect my mornings are always my best creative and financial months. Always.

Setting the Stage: Creating a Sacred Work From Home Space

Before we get into the ritual itself, let's talk about the container. Because a sacred morning ritual deserves a sacred space.

You don't need a dedicated office or a lot of square footage. What you need is one intentionally designed area that signals to your mind and body: this is where I come to reconnect with myself. Here's how to create it.

Choose your anchor spot

Pick one corner, one chair, one window nook — somewhere that can hold your morning ritual consistently. Consistency in location trains your nervous system to drop into a calm, receptive state faster every time you return to that spot.

Apply these feng shui principles

After years of studying feng shui and working with clients on their spaces, these are the principles I return to again and again for work-from-home harmony:

Face your power position. In feng shui, the power position is where you can see the door without being directly in line with it. Sitting with your back to a wall (not a window) while facing the entrance to the room puts you in command of your space — and psychologically, you'll feel more secure and confident.

Clear the clutter first. Clutter is blocked energy. Before any ritual, any crystal grid, any candle — clear the surface you're working with. A clean surface signals to your brain that space exists for new ideas and possibilities.

Activate your wealth corner. In the bagua map, the far back left corner of any room (from the entrance) is your prosperity zone. Place something intentional there — a plant with rounded leaves, a bowl with crystals, a piece of art that represents abundance to you. You don't have to believe in it fully for it to work. Just try it.

Bring in living elements. Plants, fresh flowers, even a bowl of fresh fruit near your workspace activates the wood element in feng shui, which is associated with growth, creativity, and new beginnings. This is one of the easiest and most powerful upgrades you can make.

Scent sets the space. Your olfactory sense bypasses the analytical mind and goes straight to the limbic system — the emotional center of your brain. A consistent morning scent (a candle, a diffuser, a linen spray on your meditation cushion) creates a powerful ritual anchor. Over time, simply smelling that scent will drop you into your morning state.

My Step-by-Step Morning Ritual (6:30 – 9:30am)

This is the full flow I've refined over nearly two decades. You don't need to adopt every piece of it — start with one section and build from there. But I do recommend doing them in order, because each stage prepares you for the next.

6:30am — The First Five Minutes (Before You Touch Your Phone)

The first thing I do when I wake up — before my phone, before social media, before anything — is make my bed.

My grandmother instilled this in me and I've never stopped. It takes three minutes. It's a declaration that you are taking charge of your physical environment. It activates a small hit of dopamine (task completed) that primes you for more intentional action.

After making the bed, I lightly mist my pillows and linens with a linen spray. This single sensory ritual signals the transition from sleep to wakefulness in the gentlest way. It smells like the beginning of something beautiful.

Why this matters for your space: A made bed transforms the energy of your entire bedroom. The room feels calmer, more expansive, more intentional — and you feel like someone who has their life together, even before the day has started.

6:45am — Bathroom Reset + the Sacred Robe

I move straight to the bathroom for the basics — brush teeth, wash face, a splash of cold water. I keep my bathroom designed to feel like a calm retreat: a few candles, a plant, my favorite products arranged beautifully on the counter. Nothing excessive. Just intentional.

My robe hangs on the back of the door, ready the moment I walk out.

The robe is not a luxury. It's a ritual object. Putting on something soft, beautiful, and intentionally chosen is a way of telling your body: you are cared for. For women who spend most of their days giving to others — their families, their clients, their audiences — this is an important signal. You come first, at least for this hour.

Ashlina's picks: Look for robes that feel indulgent but are easy to care for — Turkish cotton, waffle weave, or silk-touch fabrics all work beautifully. (I link my current favorites in my Amazon shop.)

I love the tuberose diptyque candle for the mornings for some reason. This diffuser from Rituals is absolutely my favorite scent. It lasts for about 4-5 months and this is the smaller one. I also really love the pair of candlesticks which bring a Parisian flair that just makes me feel more glamorous. 

7:00am — The Candle Lighting + Gratitude Prayer

Before coffee, before anything else — I light candles.

I keep fresh flowers and a collection of candles in a small corner of my bedroom. This is my altar space, my point of intentional pause. As I light each candle, I say a simple gratitude prayer. Something like: Thank you for this day. Thank you for this life. I am ready to receive.

It doesn't have to be elaborate. It doesn't have to be religious. It just has to be sincere.

The act of lighting a candle and speaking words of gratitude shifts your neurochemistry. You move from the mild cortisol spike of waking up into a softer, more receptive state. Gratitude, even when expressed briefly, activates the parasympathetic nervous system — the one responsible for rest, creativity, and connection.

Feng shui note: Candles activate the fire element, which governs passion, visibility, and inspiration. Lighting them with intention in your morning ritual is a simple way to invite more of all three into your day.

7:15am — Coffee With Intention

Coffee in this house is not a transaction. It's a ceremony.

I take my time making it. I add MCT oil (great for sustained energy and cognitive clarity without the crash). I use a beautiful mug that makes me happy to hold. And I do not drink it while scrolling my phone.

I turn on my meditation playlist at this point — soft piano, ambient sounds, occasionally a gentle guided visualization. The music sets the energetic field of the space before I sit down to meditate.

The space around your morning coffee matters. If your kitchen is cluttered, chaotic, or feels like a stressful place, your cortisol rises slightly every time you walk in. Over time, this becomes your baseline morning state. Small acts of beauty — a clean counter, a bunch of herbs in a glass by the sink, a candle on the windowsill — change this at a subtle but cumulative level.

7:30am — Movement + Fresh Air

Before meditation, I do five to ten minutes of gentle stretching or yoga-style movement. On good weather days, I take this outside — even just onto my balcony.

Fresh air in the morning is one of the most underrated nervous system regulators there is. It resets your circadian rhythm, raises oxygen levels, and grounds your energy in a way that indoor environments simply can't replicate.

If you work from home, this is especially important. Many of us go entire days without stepping outside. A few minutes of morning air changes the entire physiological experience of your workday.

7:45am — The Meditation Zone

This is the heart of my morning.

My meditation space has evolved over the years — from a single chair in the corner of my bedroom to a fully designed corner with layered candles, crystals, a comfortable seat, and soft lighting. You can see how I've styled various versions of it throughout my blog.

I keep my meditation playlist going: mostly instrumental or ambient sound, with occasional guided meditations woven in. My practice includes:

Stillness and presence. I aim to sit quietly and let my mind settle. Some days this takes two minutes. Some days twenty. I've stopped fighting it and started trusting whatever the practice wants to give me that day.

Prayer. For me, prayer is a form of meditation — asking, releasing, trusting. This is where I do my most honest inner work: naming what I need support with, expressing gratitude for what's arriving, letting go of what's not mine to carry.

Intuitive business thinking. When my mind is quiet, my clearest business ideas come to me. Not the anxious, reactive planning that happens when I'm on my phone — but the deep, inspired knowing that comes from being still. I keep a notepad nearby for these moments.

On the days meditation won't come: I skip to reading first, then return to stillness after. The goal is not a perfect practice. The goal is a consistent one.

8:15am — Reading + Journaling

This is my intellectual and emotional fuel.

I keep two or three books nearby — always a mix of something spiritual, something business-oriented, and something purely for pleasure. I read for fifteen to twenty minutes, just enough to fill my mind with something nourishing before I start creating.

Then I journal. My prompts are simple and consistent:

• What am I grateful for today?

• What's on my mind that I haven't said out loud?

• What do I most need today?

• What am I excited about?

• What am I calling in?

I also keep a printed list of affirmations that I read aloud. Yes, out loud. The vibration of your own voice speaking words of truth and possibility does something that reading silently simply doesn't.

I snack lightly during this time — water with lemon and cucumber, a few blueberries, something hydrating and easy. Your brain runs on hydration, and most of us start the day already slightly dehydrated.

Journaling as a feng shui practice: In feng shui, writing is associated with the water element — flow, depth, and the processing of emotion. Journaling literally clears stagnant energy from your system and makes room for new insights, new ideas, and new energy to move through you.

9:00am — Nourishment + Fitness Preparation

I end my morning ritual with protein — either a smoothie before a workout class, or a beautiful breakfast on slower mornings.

The quality of what you eat in the morning is a direct signal to your body about how you intend to treat it today. A rushed, low-quality breakfast sends one message. A mindful, nourishing one sends another.

By 9:30am, when I sit down at my desk, I feel something I can only describe as ready. Clear-minded. Settled. Energized from the inside, not wired from caffeine and adrenaline.

This is the state from which I do my best work.

How to Design Your Own Morning Ritual Space

You don't need to replicate mine. You need to build yours. Here's a simple framework:

Start with one anchor object. A candle. A crystal. A notebook. A specific mug. Pick one object that will live in your ritual space and nothing else. Touch it every morning. This is how ritual becomes anchored in the body.

Layer in sensation. Sound (a playlist, gentle music, silence). Scent (a diffuser, candle, or linen spray). Texture (a soft robe, a smooth crystal in your palm, a warm mug). The more senses you engage, the more deeply embedded the ritual becomes.

Protect it fiercely. Your morning ritual is not optional when you're building something. It is the foundation everything else is built on. Guard those first hours like they are your most valuable business asset — because they are.

Use feng shui to support it. Clear the space. Add a living element. Activate your wealth corner. Face your power position. These aren't superstitions — they're environmental design principles that support the psychological states you need to thrive.

The Connection Between Your Morning Ritual and Your Income

I want to be direct with you about something, because I know many of you reading this are building businesses from home.

The mornings where I skip my ritual, start with my phone, and move straight into reactive mode are always my least productive and least profitable days. The mornings where I protect this time — even a shortened version of it — set a completely different trajectory.

Your morning ritual is where you regulate your nervous system, connect to your vision, and show up as the woman who creates her day rather than reacts to it. That woman makes better decisions. She takes bolder action. She shows up more confidently in her content, her conversations, and her offers.

If you're building an online business and you're feeling scattered, overwhelmed, or stuck — I'd gently ask: what does your morning look like right now?

This is the exact work we do inside She’s All In: The 21-day morning CEO activation— not just the strategy, but the energetic and lifestyle foundation that makes the strategy actually work. Because you can have all the right tactics and still feel like you're pushing a boulder uphill if your inner world isn't in alignment.

And if you're craving a deeper reset — of your body, your energy, your confidence, and your daily rhythms — the Glow Code is a 30-day feminine identity and wellness reset I created specifically for women who are ready to come back to themselves.

Your Morning Ritual Checklist (Save This)

Here's a simple version you can screenshot and stick on your mirror:

Upon waking:

• Make your bed

• Mist your linens

Bathroom ritual:

• Wash face, brush teeth

• Put on your robe

Candle + intention:

• Light candles

• Say your gratitude prayer

Coffee ceremony:

• Make coffee intentionally

• Turn on your playlist

• No phone yet

Movement:

• 5–10 minutes stretch or yoga

• Fresh air if possible

Meditation:

• Stillness, prayer, intuitive thinking

• Notepad nearby for ideas

Reading + journaling:

• 15 minutes reading

• Journal your gratitude, feelings, intentions

• Read affirmations aloud

Nourishment:

• Hydrate (water with lemon)

• Eat something intentional

Romanticize Your Mornings

I've been refining this ritual since 2008, and what it's given me — beyond the clarity and income — is a profound sense of ownership over my own life. I'm not living reactively. I'm not letting the outside world write the first chapter of my day.

Every single morning, I choose how I want to feel, what I want to create, and who I want to be that day. And then I design an environment that supports that choice.

That's what your home can do for you. That's what your morning ritual can do for you.

You deserve a life that feels as beautiful on the inside as it looks on the outside.

Start tomorrow. Start with one candle. Start somewhere.

I love you, Ashlina

Loved this post? Save it to Pinterest, share it with a friend who works from home, and leave me a comment below — I'd love to know what your morning ritual looks like right now.

Related posts you'll love:

• 10 simple yet effective tips to feng shui your home office

• How to set up your home office in alignment with your next level

• 4 strategic morning power moves for women entrepreneurs

• 17 ways to simplify your life to create more ease and calm

Ashlina Kaposta is a blogger, life and business coach, and creator of the Shine Online Digital Wealth Mastermind and The Glow Code. She has been writing about blissful, intentional living since 2008.